Fuller’s earth is naturally occurring sedimentary clay used in cosmetics and skincare products by women living in the southeastern parts of Europe. Its typical mineral content includes silica, alumina, lime, sapphire crystal, magnesium oxide, iron oxide, and calcium oxide. While the proportion of minerals varies and determines the color of the clay, all Fuller’s earth – white, green, blue, and yellow - are renowned for their ability to soak up oil. When applied on oily and acne-prone skin, many feel that fuller’s earth facial masks outperform any other cleansing skincare products.

Fuller’s earth facial masks reduce oil and remove impurities from skin, and as such, are highly recommended for people with acne problems, spots, and blemishes. The clay is also said to produce a lightening effect on the epidermal layer of skin by removing excessive skin impurities, dead epidermal cells. Combined with yoghurt, Fuller’s earth has a literally bleaching effect on skin. When used twice daily - morning and evening - on a wet face in the form of facial scrub paste, Fuller’s earth aids in maintaining the healthy oil balance of acne prone skin. There are no restrictions as to frequency of use; Fuller’s earth is completely natural.

Being a traditional facial and body skincare product in southeastern Europe for centuries on end, Fuller’s earth has proven a completely safe and effective skincare product. In Bulgaria, it is often combined with lemon juice, yoghurt, and/or rose water to form a thick paste that is applied on face and body, and allowed to dry. It is then rinsed off with water or herbal teas. Traditionally, in southeastern European women’s beauty regimes, Fuller’s earth has also been used for fighting hair loss. It is a base for homemade soaps and paraben-free shampoos. For better effects, apple vinegar and egg yolk are added to this marvelous clay shampoo prior to application. The regular application of Fuller’s earth in hair care gives hair thickness, volume, and shine. Applied regularly as hair mask, it is said to increase hair growth.

Fuller’s earth reportedly effectively fights stubborn hair conditions like dandruff and seborrhea. Its natural property to absorb excessive impurities from scalp skin is used in natural anti-dandruff hair care masks. Fuller’s earth is most frequently combined with sulphur for a better anti-dandruff effect. Washing hair alternately with Fuller’s earth soap and pine tar soap is another effective hair care solution with a particularly powerful anti-dandruff effect. People with acne-prone skin would benefit most from every day facial masks containing Fuller’s earth as a main ingredient. Combined with whipped egg white, Fuller’s earth provides an anti-inflammatory and astringent effect to damaged skin tissues. It can be used as every day facial cleanser or can be combined with chestnut bran for better peeling effect.